Multi-Site Activations

One of the most important aspects of the Wonder of Gondwana – A Journey into Ancient Australia concept is the connection it makes between the individual sites and experiences of Country and Outback NSW and beyond. It is this that creates the ultimate landscape gallery or open-air exhibition.

 

The purpose of this approach is to lift the perception of all the sites and experiences through reimagining the reality of Gondwanaland and infusing it with curiosity, intrigue and excitement.

 

In order to make this connection truly tangible for the visitor, a range of tactics and practical ideas are recommended below. Many of these ideas will appeal to local communities across the region as much as they will to potential visitors.

 

  1. Create the Wonder of Gondwana Passport that both features the experiences and allows visitors to get a stamp or sticker from each experience they visit. It could be utilised as part of a public relations campaign and as a way to encourage repeat visitation across the wider region.
     

  2. Given the interest of many visitors in smart humour, mind-blowing facts and juicy gossip, invite all participating sites and experiences to contribute towards the Tall Tales & Far-out Facts of Gondwanaland. This creates great content for multi-channel distribution, especially across digital and online channels. It may even inspire a Gondwana Gossip Column. Find out why content like this can be truly remarkable or watch the Museum Hack’s Ted X talk video.
     

  3. Invite Indigenous and other local artists to create a piece of art that represents Ancient Australia or one of the experience themes of the Wonder of Gondwana, which can then be displayed either permanently or on a temporary basis (for example, as an exhibition) at each of the sites or experiences. While this idea leverages the success of the Australian Silo Art Trail it could be specifically tailored to this concept, including art forms such as sculptures, which could be linked to the permanent sculpture galleries at Broken Hill and in the Pilliga.
     

  4. Similar to the above idea, performances could also be scheduled across the various sites, profiling theatre companies or other physical performance organisations. These could be aimed at a range of markets, from active families to Millennials and the 55+ market.
     

  5. Engage with private sector organisations, such as Lego, to create an opportunity for exhibitions or activities that connect across the landscape. This is similar to the efforts of Taronga Western Plains Zoo at Dubbo with the Rhino Sculptures Trail. However, a more contemporary version would include opportunities for participation and audience engagement, including user generated content as well as the potential use of more advanced technology such as augmented reality (AR) or virtual reality (VR).
     

  6. Work with Geological Survey of NSW, the State’s premier geoscience agency and part of the Department of Planning, Industry and Environment, to develop self-guided geotrails throughout the region. The geotrails will highlight a variety of geotourism experiences through a journey linked by an area’s geology and landscape as the basis for providing visitor engagement, learning and enjoyment. These geotrails would involve the development of signage and potentially self-guided apps that link key geological locations, through relevant stories (geotales) to the Wonder of Gondwana story.

 

In addition to these ideas, there are some other initiatives that have the power to really connect experiences across the Wonder of Gondwana gallery.

To see these initiatives, go to: Project profiles for the Wonder of Gondwana

© 2020 Destination Marketing Store

  • Facebook - Grey Circle
  • LinkedIn - Grey Circle